Who is this for?
Anyone who believes a personal brand is worth building and is willing to do the reps to build one. You don't need a big following, a niche you're sure about, or anything to sell yet. You need to be ready to show up and post.
I'm not a writer. Can I still do this?
Yes. Plenty of the best writers on LinkedIn never thought of themselves as writers. You don't need a big vocabulary or a literary voice. You need a way to find ideas and a structure to get them out of your head, and that's what we teach. By day 30, you'll have 30 posts proving you can.
I barely have time. How much does this take?
We get it. You're busy. But the fact that you're busy means this is THE BEST time to start. Because if you can follow through while you're busy, you'll be able to follow through when things are less busy. And let's be honest: when has life ever gotten less busy? Commit now while you have the structure and support. We want to see you win!
Does LinkedIn even work, or is it just cringe corporate stuff?
LinkedIn is where the buyers, the recruiters, and the founders are, and it's less crowded with good writing than any other platform. The cringe posts you're picturing are the reason there's room for someone who does it well.
Why not just watch free content or hire a ghostwriter?
You can. It just depends on what time investment you want to make. There's a lot of great free content out there on the internet… you just have to find it, organize it, learn who not to listen to, and figure out what to do when the advice inevitably doesn't work the way you want it to. A LinkedIn ghostwriter is a great alternative but often costs at least $4,000/month and hands your voice to a stranger. Publish30 teaches you to write in your own voice and gives you a system for writing consistently.
I have a tiny following. Will anyone even see my posts?
Yes. LinkedIn's algorithm cares far less about your follower count than the platforms you're used to. A strong post from a 200-follower account can beat a weak post from a 200,000-follower one.
What's the refund policy?
If you complete the course and are not satisfied, we'll refund 100% of your registration. If something comes up, or life happens, we're also happy to transfer your registration to an upcoming session.