Publish 30 posts, learn the system behind them, and turn attention into clients, opportunities, and a powerful network.
A 30-day writing cohort. By the end, you'll have published 30 posts and learned how to write ones that get read.
Writing online changed both of our lives. It brought us high-ticket clients, dream jobs, co-founders, investors, and some of our closest friends.
Jay Yang is the Amazon bestselling author of You Can Just Do Things and Work With The Best, and the writer behind The Spark, a newsletter read by 50,000+ people.
Jay has worked behind the scenes with some of the biggest business personal brands in the space (with Noah Kagan at AppSumo and Alex and Leila Hormozi at Acquisition).
Kevin Shim is a LinkedIn creator with 65k+ followers and a marketing professional at ServiceNow.
He runs a LinkedIn consulting and ghostwriting agency, and has worked with startups backed by Y Combinator, a16z, and f.inc, along with teams across big tech and the creator economy.
A day-by-day plan so you always know what to post. 30 prompts and 30 proven post types.
The structures behind our best-performing posts. Drop in your story, hit publish.
Our AI idea-generator that hands you a fresh prompt every day, plus our AI hook ranker that scores any hook 0 to 100 before you post it.
A 60-day free trial of Stanley, our free training, and Jay's 10 favorite custom automations for finding ideas and top creators in your niche.
A LinkedIn ghostwriter typically charges $4,000 to $10,000 a month. Publish30 teaches you to do it yourself, for less than a single month of the price.
The full cohort. Learn the system, publish 30 posts, and get feedback along the way.
If you complete the course and you're not satisfied, we'll refund you 100%. We want you to win!
The ultimate coaching experience for executives and high-performers.
Anyone who believes a personal brand is worth building and is willing to do the reps to build one. You don't need a big following, a niche you're sure about, or anything to sell yet. You need to be ready to show up and post.
Yes. Plenty of the best writers on LinkedIn never thought of themselves as writers. You don't need a big vocabulary or a literary voice. You need a way to find ideas and a structure to get them out of your head, and that's what we teach. By day 30, you'll have 30 posts proving you can.
We get it. You're busy. But the fact that you're busy means this is THE BEST time to start. Because if you can follow through while you're busy, you'll be able to follow through when things are less busy. And let's be honest: when has life ever gotten less busy? Commit now while you have the structure and support. We want to see you win!
Live sessions run every Wednesday at 8pm ET during the cohort. We close with a final strategy session to make sure you're set up to keep going after the 30 days.
LinkedIn is where the buyers, the recruiters, and the founders are, and it's less crowded with good writing than any other platform. The cringe posts you're picturing are the reason there's room for someone who does it well.
You can. It just depends on what time investment you want to make. There's a lot of great free content out there on the internet… you just have to find it, organize it, learn who not to listen to, and figure out what to do when the advice inevitably doesn't work the way you want it to. A LinkedIn ghostwriter is a great alternative but often costs at least $4,000/month and hands your voice to a stranger. Publish30 teaches you to write in your own voice and gives you a system for writing consistently.
Yes. LinkedIn's algorithm cares far less about your follower count than the platforms you're used to. A strong post from a 200-follower account can beat a weak post from a 200,000-follower one.
If you complete the course and are not satisfied, we'll refund 100% of your registration. If something comes up, or life happens, we're also happy to transfer your registration to an upcoming session.
Thirty days from now, you'll have 30 posts live and the system to keep going.
Claim your spotFounding price · ends August 27, 2026